The Truth About Skimpy Dress Codes in the Hospitality Industry: A Recipe for Disaster or a Smart Business Move
When it comes to the hospitality industry, there’s a stark contrast between standard hotels and mushroom hotels. If you’ve had the pleasure of staying at reputable establishments like Proteo, Fourpoints, Marriot, or Providence, you’ll notice that their staff, particularly those stationed at bars, lounges, restaurants, and pool bars, adhere to a strict dress code that exudes professionalism.
A notable example is Providence Hotel in GRA Ikeja, where the former South African General Manager had a policy of not employing beautiful ladies at the front desk, housekeeping department, restaurant, and bar. This policy resulted in a predominantly male staff, with 95% of the female staff not being conventionally beautiful. Yet, the hotel maintains a 5-star rating and exceptional service delivery, attracting guests without relying on the physical attractiveness of their staff.
In contrast, mushroom hotels often employ beautiful women and provide them with skimpy uniforms. These establishments rely heavily on the physical appeal of their staff to drive sales, rather than focusing on exceptional service delivery. Unfortunately, this approach often leads to poor service and a high staff turnover rate.
The question remains: if you’re using skimpy dress codes as a sales strategy, what happens when your customers get tired of seeing the same old thing? The answer is simple: they’ll stop coming, and your business will suffer. This is precisely why prostitutes often relocate to new areas – when the local clientele gets tired of them, they need to find new customers.
If you’re an employee who’s been asked to wear skimpy clothing to attract customers, beware: when your employer’s customers get tired of seeing you, you’ll be replaced. This is not a recipe for job stability or success.
The next time you’re thinking of ways to boost sales and retain customers, consider a different approach. Rather than relying on skimpy dress codes, focus on delivering exceptional service, creating a unique experience, and building meaningful relationships with your customers. This is the key to long-term success and a loyal customer base.”
Excerpt from ChukwumaNdiogulu
If you have been to standard hotels, you will discover that they have operational procedures different from that of mushroom hotels.
If you have been to Proteo, Fourpoints, Marriot, Providence,etc, you will discover that non of their workers stationed at their bar, lounge, restaurant and their pool bar dresses in skimpy clothes.Infact, at Providence hotel in GRA Ikeja, their former South African GM had a policy not to employ beautiful ladies at their front desk, housekeeping department, restaurant and bar . If you have been to the hotel around 2023/2024, you will discover that 95% of their female staff were not beautiful.Infact, Providence hotel has more male staff than female staff. And the hotel is 5-star rated. Their service delivery is topnotch and that is what brings guests to their hotel. They dont need the help of beautiful women dressed in skimpy clothes before they could sell.But when you enter mushroom hotels, they employ mostly beautiful women and sew skimpy staff uniform for them. They depends on the attractiveness of their beautiful staffs before they could make sales. Their service delivery is usually poor. Infact, 90% of their workforce consist of females.Ask yourself, if not your skimpy dresscode, would you have compete favorably with people in same line of business? What is your selling point?Don’t forget that the reason why prost!tutes relocate to a new base is because when the whole men of the community has tasted them and got tired of them, they would stop coming and begin to look for new faces.If your business is thriving because of your skimpy dresscode, at a point the business would start experiencing poor sales because most of your customers would get tired of seeing your body and stop coming.If you were employed and given a skimpy cloth to wear to attract customers, when their customers are tired of seeing your exposed body, your employer would sack you and employ another person. You will never have a stable job.
Next time you scheme on how to make good sales and retain your customers, think something different. Exposing sensual parts of your body because you want to make good sales is a bad sales strategy.
